Privacy Policy
Last Updated: January 2026
alassala.co.uk ("we," "us," "our," or "Company") operates as an affiliate website providing information and promotional content related to William Hill betting and other gaming operators. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in the following ways:
- Personal Information: Name, email address, postal address, and telephone number when you voluntarily submit forms or contact us.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Information stored through cookies and similar tracking technologies on your device.
- Usage Data: Pages visited, links clicked, time spent on site, referral source, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Conducting affiliate tracking and performance analysis.
- Improving website functionality, user experience, and content relevance.
- Analytics and statistical analysis to understand visitor behaviour.
- Responding to your inquiries and communications.
- Compliance with legal obligations and fraud prevention.
- Marketing and promotional activities with your consent.
Cookie Policy
Our website uses cookies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Help us understand how you use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to gaming operators for commission purposes.
- Marketing Cookies: Track promotional effectiveness and personalise content.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to external websites, including William Hill and other gaming operators. We are not responsible for the privacy practices, content, or policies of third-party websites. We encourage you to review their privacy policies before providing any personal information. Clicking external links means you leave our site, and we have no control over data collected by third parties.
Your Rights
Under UK data protection law (UK GDPR and the Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate data.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to processing for marketing, analytics, or profiling.
- Right to Withdraw Consent: Withdraw consent to data processing at any time.
To exercise these rights, contact us at the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Typically:
- Analytics data is retained for up to 26 months.
- Affiliate tracking data is retained for 90 days to 1 year.
- Contact inquiries are retained for up to 3 years.
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions, concerns, or wish to exercise your rights regarding this Privacy Policy, please contact us:
Email: [email protected]
Website: alassala.co.uk
Please allow 30 days for us to respond to your request.
Note: Gambling involves risk and may not be suitable for everyone. If you experience gambling-related harm, please visit www.gambleaware.co.uk or contact the National Problem Gambling Clinic.